Productivity part 2: Setting goals

Tuesday 19 March, 2019

Owen Ralph

Arts marketer and musician

Why are you doing what you’re doing?

It can be so easy to find yourself so focused on what you’re doing, that you never stop to ask yourself...

Productivity part 1: Keeping a healthy mind

Monday 14 January, 2019

Owen Ralph

Arts marketer and musician

Getting things done is hard.

For some of us anyway. If you’re one of those people who is able to sit down whenever you fancy it and crack out a st...

Getting your flyers right

Friday 19 October, 2018

Owen Ralph

Arts marketer and musician

Do flyers still matter?

This is a pertinent question to ask in our digital age, in a time when audiences can be targeted with remarkable accuracy via...

Optimising your YouTube channel

Monday 10 September, 2018

Owen Ralph

Arts marketer and musician

I’m sure I don’t need to sell the notion of online video to you.

In our culture of streaming, social media and bitesize consumption of conte...

Branding is not a dirty word

Thursday 9 August, 2018

Owen Ralph

Arts marketer and musician

“Branding?! How dare you!

“Don’t infect my art with your corporate jargon. I’m all about authenticity and honesty, I don’t...

How to stop marketing people ruining your photos

Thursday 19 July, 2018

Owen Ralph

Arts marketer and musician

Photos are a tricky business.

As a musician, there are a lot of factors to balance in order to create a set of photos which are both useful practically...

The vital content missing from your website

Thursday 12 July, 2018

Owen Ralph

Arts marketer and musician

It’s not exactly news that anyone in the arts (in fact anyone in any industry who is self-employed) needs a website. You’re all totally on top of th...

5 mistakes you’re making in your performer bio

Thursday 5 July, 2018

Owen Ralph

Arts marketer and musician

We all hate writing biographies of ourselves, right?

Or maybe you don’t. Maybe you’re a narcissist and proud of it. That’s fine. Writi...